How to Contact Torrid

For those who haven't been following, Torrid has made the disappointing decision to participate in a contest involving boot-camp-style weight loss for women interested in plus-size modeling.

Big Fat Blog has covered this issue in detail, including the original Craig's List post asking for fat women with "pretty faces" to participate in their weight-loss regime in order to be pretty enough to wear clothes.

There's also a response on Hyde and Seek, and a discussion on Fatshionista where they've posted some of the responses they've received from Torrid trying to justify their actions.

If you'd like to write and let Torrid know what you think about their decision to be involved in this contest and encourage unhealthy dieting in their customers, please write to:

Torrid Headquarters
18305 E. San Jose Avenue
City of Industry, CA 91748 USA

You can also E-mail them from their customer service page, but remember that a written letter will always be taken more seriously than e-mail.

For tips on how to write a good protest letter, see NAAFA's list here.

I'll be putting a letter together in the next couple of days that others can use as a template, but remember that original letters will always be more effective than form letters. You don't have to be the most eloquent or erudite person in the world to let the company know you're disappointed in them! Just simply say so. You can include one of the NAAFA brochures , or quote (with credit to the original author) some of the information you've read on blogs and websites to say why dieting is dangerous and ineffective in the long-term.

Even if you just send a short paragraph, your voice needs to be heard by Torrid, so that they know they can't pretend to serve their market while despising it.